Google has updated its Structured Data section with two new pages on marking up your company’s website using structured data. It’s of particular interest as the section now includes new features which the company is piloting. The new section is labelled ‘Describe Your Local Business’ which includes an ‘Overview’ and a page on ‘Place Actions’. These are guides with new ways to show additional information about your company on a prominent “Knowledge Panel” card. The pages have examples on how…

Read Article

You’ll have heard by now that Google has released its Search Quality Rating Guidelines to the public. You’ll be pleased to know that we’ve read it cover-to-cover in all its full 160-page glory. If you fancy pouring a cuppa and reading it yourself, you can download it here…but I’m sure you’d much prefer to jump straight to the highlights. Manual Raters, huh?! Before we start on those highlights, let’s quickly address this whole manual raters thing. When most people think…

Read Article

Grabbing – and retaining – a publisher’s attention is tough. As marketers, once we’ve decided something’s newsworthy the hardest part can be persuading the media to get as excited about it as we are. Getting noticed is paramount and the best way to do this is by writing a killer press release, so here’s how. WHO, WHAT, WHERE, WHEN, WHY AND HOW You’ve heard it before, but including the who, what, where, when, why and how is crucial. Not only…

Read Article

About a month ago, Google announced Accelerated Mobile Pages, also known as AMP. It’s an initiative to speed up the mobile web by cutting the cruft from bloated webpages. To find out if it worked, we tested standard mobile and AMP HTML pages from BBC News, The Guardian and BuzzFeed. Loading each on a simulated 3G connection yielded a surprising result. You might even say that AMP gave us a shock. (Sorry.) How did the web react to AMP? AMP…

Read Article

In one minute on the web are there more likes or tweets? This is just one of the questions you’ll be asked in the one minute one minute quiz. Are you a loser or a pro? Give it go!

Read Article

Every day Google responds to billions of searches. Most of these searches are repeats, where Google has solid experience on what is the best result. But 15% of searches have never been seen by Google before. Historically, Google has used human raters/reviewers to ensure the algorithms are serving accurate results for ambiguous queries. Of course, using people to review millions of individual searches is just not feasible. As voice search increases in popularity and we see the rise of digital…

Read Article

If you’re reading this on a mobile device, we’ve created an AMP-HTML version on our labs site. You’ll need to come back here afterwards, but it’ll give you an idea of the difference in load time. What is AMP? Google’s AMP or Accelerated Mobile Pages project is, in their words, “an architectural framework built for speed”. In super simple terms AMP strips websites down so that they load super-fast. Your first reaction was probably, “Great idea. A faster, more engaging…

Read Article