Google has updated its Structured Data section with two new pages on marking up your company’s website using structured data. It’s of particular interest as the section now includes new features which the company is piloting. The new section is labelled ‘Describe Your Local Business’ which includes an ‘Overview’ and a page on ‘Place Actions’. These are guides with new ways to show additional information about your company on a prominent “Knowledge Panel” card. The pages have examples on how…

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You’ll have heard by now that Google has released its Search Quality Rating Guidelines to the public. You’ll be pleased to know that we’ve read it cover-to-cover in all its full 160-page glory. If you fancy pouring a cuppa and reading it yourself, you can download it here…but I’m sure you’d much prefer to jump straight to the highlights. Manual Raters, huh?! Before we start on those highlights, let’s quickly address this whole manual raters thing. When most people think…

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In one minute on the web are there more likes or tweets? This is just one of the questions you’ll be asked in the one minute one minute quiz. Are you a loser or a pro? Give it go!

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If you’re reading this on a mobile device, we’ve created an AMP-HTML version on our labs site. You’ll need to come back here afterwards, but it’ll give you an idea of the difference in load time. What is AMP? Google’s AMP or Accelerated Mobile Pages project is, in their words, “an architectural framework built for speed”. In super simple terms AMP strips websites down so that they load super-fast. Your first reaction was probably, “Great idea. A faster, more engaging…

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What do we do most on mobiles these days? Take a look around next time you’re on the morning commute. We are spending more time messaging than we are on social media, blogs or reading – something Mark Zuckerberg and David Marcus (who runs Facebook Messenger) have both independently pointed out. This trend, coupled with the undeniable dominance of mobile use, has led Facebook and many others to believe messaging is the next big platform. Facebook have dramatic ambitions for…

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Revisit our recent talk at the Brighton SEO conference and get your hands on some DIY Data Visualisation Resources for Digital Marketers Blogs & associated Twitter accounts Visualising Data http://www.visualisingdata.com from Andy Kirk  Eager Eyes https://eagereyes.org from Robert Kosara Flowing Data http://flowingdata.com from Nathan Yau Information is Beautiful http://www.informationisbeautiful.net from David McCandless Meetups (in Brighton) http://www.meetup.com/Data-Visualisation-Brighton/  (http://www.datavisbrighton.com/) Tools CartoDB – http://cartodb.com/ Tableau – http://www.tableau.com/ Podcasts Data Stories – http://datastori.es/ Courses Guardian Masterclasses – http://www.theguardian.com/guardian-masterclasses/data-visualisation-training-for-businesses Coursera – https://www.coursera.org/course/datavisualization Talks TED – Beauty of Data Visualisation  Companies/news media engaging in data…

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Best Ecommerce Platforms for Small Businesses One of the big advantages of ecommerce is that it is affordable and can be used by any business, even if it is relatively limited in scale and has only ever operated in-store in the past. There are a wide range of affordable and easy-to-use (especially useful if there is no dedicated IT operator or department involved with the business) ecommerce platforms that can be used by small businesses to maximise their general sales.…

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In this post, I will share with you an overview of the methodology I use to carry out competitive research that enables me to create insightful and data-led content strategy. This post is based on an imaginary company that competes in the same niche as BufferApp and highlights a brief overview of the following process: Identify destinations of choice in a given niche Develop personas Identify the most shared content of the destinations of choice Identify influencers who amplify content within…

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