Media agencies must adapt in order to survive. Here I detail the challenges they face and my predictions for the future of them.

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We’re seeing a huge amount of disruption to our vertical that is changing the future of media agencies. In my latest video, I discuss the catalysts behind this change and what we need to be doing to keep up.

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Several brands have recently launched campaigns with purpose at the centre of their messaging, causing great debate in the industry. In this video, I share five qualifying commandments for brands to consider before taking the same direction.

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With the general election on the horizon, I explain why brands need to become politically relevant, along with what they should be doing along the way.

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In support of Mental Health Awareness Week, RocketMill welcomed guest speaker Sarah Rudder from Thales L&D to give the team some tips on improving and managing their health and wellbeing.

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Find out the latest in digital marketing with the RocketMill weekly digest

Advertisers have been funding terror groups such as ISIS and this has led to a furious debate in which Google’s YouTube has taken the majority of the blame. Publishers, such as The Times and theguardian, have been quick to pounce on Google. This is fair in part, however publishers have also chosen to specifically attack Google because it suits public opinion (think of the recent tax issues) and because Google’s business epitomises the model that has eroded their revenues. But…

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There is a current tendency to concentrate on data to drive marketing decisions – but when you’re marketing to human beings rather than machines, is this an inherently flawed concept? Sam gets to the bottom of the debate in his latest video.

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Hear how clients and media owners are losing out due to undisclosed revenue streams within large network media agencies.

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