Looking for advice on how to be more influential? Ginger Dog Founder and RocketMill Coach, Sarah Rudder, explains Robert Cialdini’s Six Principles of Persuasion and how you can use them.
In addition to being the founder of Ginger Dog, Sarah Rudder is our resident company coach and speaker here at RocketMill. In this video, she’ll be exploring the unconscious bias we all have and how we can be more conscious when it comes to our everyday decision making.
We have access to endless amounts of ‘free’ content, but are we paying for it in other ways? I discuss the dangers of the free internet and suggest what could be done to improve internet regulation.
For 200 years our industry has used proxies, whether it be the traditional route of media selection or the digital route of cookie IDs, as a gateway to the people they want to reach. In the video below, I explain how this is being turned on its head as we enter an age of people-based planning and buying.