There is a current tendency to concentrate on data to drive marketing decisions – but when you’re marketing to human beings rather than machines, is this an inherently flawed concept? Sam gets to the bottom of the debate in his latest video.

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Hear how clients and media owners are losing out due to undisclosed revenue streams within large network media agencies.

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Back in Don Draper’s day agencies were primarily full service. They made a lot of revenue carrying out media planning and buying activities, and in some cases they even threw the creative in as added value. Remember, this was the day of the macho Marlboro man on horseback – simple creative that made its way to billboards and press to build brands. The key to an agency’s success back then was their ability to effectively plan and buy media for…

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Desktop in decline, blurred lines, Facebook Messenger to be critical, voice search means the winner takes all, and a flight towards attributability. Before speculating on the future it would be wise to take a look back, in the hope that it shines a light on the direction we are heading in. The recent UK digital ad forecast from Enders Analysis was my primary reference point when researching this, and it made for some fascinating reading. Did you know that 2016…

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