In addition to being the founder of Ginger Dog, Sarah Rudder is our resident company coach and speaker here at RocketMill. In this video, she’ll be exploring the unconscious bias we all have and how we can be more conscious when it comes to our everyday decision making.

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We have access to endless amounts of ‘free’ content, but are we paying for it in other ways? I discuss the dangers of the free internet and suggest what could be done to improve internet regulation.

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Does the thought of public speaking keep you up at night? Managing Director, Sam, shares his tips on public speaking and discusses how it takes 500 miles to conquer it.

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Is it possible for a brand to advertise safely on YouTube? And whose responsibility is it to police it? I discuss what role I think YouTube plays and where the liability sits.

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For 200 years our industry has used proxies, whether it be the traditional route of media selection or the digital route of cookie IDs, as a gateway to the people they want to reach. In the video below, I explain how this is being turned on its head as we enter an age of people-based planning and buying.

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Media agencies must adapt in order to survive. Here I detail the challenges they face and my predictions for the future of them.

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We’re seeing a huge amount of disruption to our vertical that is changing the future of media agencies. In my latest video, I discuss the catalysts behind this change and what we need to be doing to keep up.

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Several brands have recently launched campaigns with purpose at the centre of their messaging, causing great debate in the industry. In this video, I share five qualifying commandments for brands to consider before taking the same direction.

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