Does the thought of public speaking keep you up at night? Managing Director, Sam, shares his tips on public speaking and discusses how it takes 500 miles to conquer it.
For 200 years our industry has used proxies, whether it be the traditional route of media selection or the digital route of cookie IDs, as a gateway to the people they want to reach. In the video below, I explain how this is being turned on its head as we enter an age of people-based planning and buying.
Several brands have recently launched campaigns with purpose at the centre of their messaging, causing great debate in the industry. In this video, I share five qualifying commandments for brands to consider before taking the same direction.