Media agencies must adapt in order to survive. Here I detail the challenges they face and my predictions for the future of them.
Several brands have recently launched campaigns with purpose at the centre of their messaging, causing great debate in the industry. In this video, I share five qualifying commandments for brands to consider before taking the same direction.
Advertisers have been funding terror groups such as ISIS and this has led to a furious debate in which Google’s YouTube has taken the majority of the blame. Publishers, such as The Times and theguardian, have been quick to pounce on Google. This is fair in part, however publishers have also chosen to specifically attack Google because it suits public opinion (think of the recent tax issues) and because Google’s business epitomises the model that has eroded their revenues. But…
There is a current tendency to concentrate on data to drive marketing decisions – but when you’re marketing to human beings rather than machines, is this an inherently flawed concept? Sam gets to the bottom of the debate in his latest video.