Marketing during Coronavirus
2 | Marketers must plan for the future. Now.
During the Coronavirus outbreak, we will be sharing thoughts and ideas with our clients every week, about how we can work together to meet the marketing and business challenges that Coronavirus has created. While people’s health and wellbeing is the number one priority, the success of businesses will determine if those same people will have jobs to come back to. Helping our clients weather the storm and emerge intact is the subject of these posts, we hope you find some value in them.
3 min read Sam Garrity 25 Mar 2020
Data & analytics
Cookies and the GDPR: RocketMill Moment
This month the European Court of Justice provided further clarification around the GDPR and there was a couple of really interesting points that stood out to me: Pre-ticked boxes that assume consent in terms of a user are no longer a valid form of consent It now does not matter whether the Cookies that you […]
< 1 min read Sam Garrity 21 Oct 2019
Paid Media & PPC
Are we paying too high a price for the free internet?
Good afternoon everyone. For the benefit of our external audience, my name is Sam Garrity and I’m the Managing Director here at RocketMill. This afternoon I want you to ask yourselves, are we paying too high a price for the free internet? And to help you along, I’m going to do a fair bit of […]
7 min read Sam Garrity 25 Jun 2018
Preparing for a public talk
Transcript Now, this is something I’ve wanted to share with you all for ages. That is because I’m going to confide in you, I find giving public talks absolutely terrifying. Have done for my whole career. What I’ve done for 20 years now is I’ve read books on it, I’ve had coaching, I’ve been on […]
17 min read Sam Garrity 24 May 2018
Can a brand be safe on YouTube?
Hi everyone. For the benefits of our external audience, I want to do a quick introduction. My name is Sam Garrity and I’m the Managing Director here at RocketMill. Now, this week, we advertised one of our clients for the very first time in a non-brand-safe fashion on YouTube. That experience has compelled me to […]
5 min read Sam Garrity 19 Mar 2018
People, not proxies – the next frontier in marketing
Transcript Hi, everyone. Today, I want to talk to you about why people, and not proxies, are the next frontier in marketing as a whole. And to start with, I have a quick question – and there’s a wonderful prize. We have some dulce de leche truffles, from a supermarket brand that sounds like Dark’s […]
6 min read Sam Garrity 21 Nov 2017
The death of the global media agencies as we know it
Hi everyone. This afternoon I want to talk to you about the death of the global media agency as we know it. This is a story that is unfolding before our very eyes today Let’s look at WPP as our case in point. One of the big five holding companies that owns a number of […]
5 min read Sam Garrity 30 Oct 2017
The future of media agencies
Afternoon, everybody. I want to talk to you today about the future of media agencies. The reason I passionately want to communicate my thoughts on this is I believe we are facing the greatest level of disruption in our vertical we have ever seen. I mean bigger than when we decoupled creative agencies from media […]
7 min read Sam Garrity 03 Aug 2017
Five commandments for brands considering marketing with purpose
Good afternoon everybody. Today, I’m going to share with you five commandments for brands that are considering venturing on the brave path of marketing with purpose. Now, some of you will have seen various creative entering the market recently, where the brand has elected to pursue a message that has purpose at its very core. […]
6 min read Sam Garrity 08 Jun 2017
Why brands need to become more politically relevant
This afternoon, with the general election on the horizon, I thought it’d be a great opportunity to talk to you about why I think brands will increasingly need to become politically relevant. I’m going to share with you some things I think they should be mindful of as they go on that journey. We are […]
5 min read Sam Garrity 15 May 2017