Read everything from Sam Garrity

Are We Paying Too High a Price for the Free Internet?

Good afternoon everyone. For the benefit of our external audience, my name is Sam Garrity and I’m the Managing Director here at RocketMill. This afternoon I want you to ask yourselves, are we paying too high a price for the free internet? And to help you along, I’m going to do a fair bit of […]

7 min read Sam Garrity

Preparing for a Public Talk

Transcript Now, this is something I’ve wanted to share with you all for ages. That is because I’m going to confide in you, I find giving public talks absolutely terrifying. Have done for my whole career. What I’ve done for 20 years now is I’ve read books on it, I’ve had coaching, I’ve been on […]

17 min read Sam Garrity

Can a Brand Be Safe on YouTube?

Hi everyone. For the benefits of our external audience, I want to do a quick introduction. My name is Sam Garrity and I’m the Managing Director here at RocketMill. Now, this week, we advertised one of our clients for the very first time in a non-brand-safe fashion on YouTube. That experience has compelled me to […]

5 min read Sam Garrity

People, Not Proxies – The Next Frontier in Marketing

Transcript Hi, everyone. Today, I want to talk to you about why people, and not proxies, are the next frontier in marketing as a whole. And to start with, I have a quick question – and there’s a wonderful prize. We have some dulce de leche truffles, from a supermarket brand that sounds like Dark’s […]

6 min read Sam Garrity

The Death of the Global Media Agencies As We Know It

Hi everyone. This afternoon I want to talk to you about the death of the global media agency as we know it. This is a story that is unfolding before our very eyes today Let’s look at WPP as our case in point. One of the big five holding companies that owns a number of […]

5 min read Sam Garrity

The Future of Media Agencies

Afternoon, everybody. I want to talk to you today about the future of media agencies. The reason I passionately want to communicate my thoughts on this is I believe we are facing the greatest level of disruption in our vertical we have ever seen. I mean bigger than when we decoupled creative agencies from media […]

7 min read Sam Garrity

Five Commandments for Brands Considering Marketing With Purpose

Good afternoon everybody. Today, I’m going to share with you five commandments for brands that are considering venturing on the brave path of marketing with purpose. Now, some of you will have seen various creative entering the market recently, where the brand has elected to pursue a message that has purpose at its very core. […]

6 min read Sam Garrity

Why Brands Need to Become More Politically Relevant

This afternoon, with the general election on the horizon, I thought it’d be a great opportunity to talk to you about why I think brands will increasingly need to become politically relevant. I’m going to share with you some things I think they should be mindful of as they go on that journey. We are […]

5 min read Sam Garrity

Advertising funding ISIS and agencies side stepping responsibility

Advertisers have been funding terror groups such as ISIS and this has led to a furious debate in which Google’s YouTube has taken the majority of the blame. Publishers, such as The Times and theguardian, have been quick to pounce on Google. This is fair in part, however publishers have also chosen to specifically attack […]

3 min read Sam Garrity

Why Marketing’s Fascination with Data is Killing Brands

Right then, guys. I’m going to tell you a story that involves a squirrel and a beaver, but it’s not about the John Lewis ad, and it’s most certainly not a fairy tale. This is in fact a story about how media and marketing’s fascination with data is murdering brands and quite possibly might get […]

4 min read Sam Garrity