Read everything from Rowena Heal

An introduction to market research

Good afternoon everyone, my name’s Rowena and I’m the Deputy Head of Content and Marketing Manager here at RocketMill. Today I’m going to be talking to you about market research, specifically what it is, the benefits of market research, some example methods and some ways that we’ve used it here at RocketMill recently. What is […]

6 min read Rowena Heal

Why destroying content is as important as creating it

Transcript I might regret asking you guys this, but what do you think me, Ben, Jon and other content marketers actually do? I was hoping that someone would say something like: “Write amazing copy for the web; which is obviously correct. But, what a lot of people don’t realise is that now, an increasingly important […]

3 min read Rowena Heal

How to boss brand reputation management

Transcript Hello everybody. Today, I’m going to speak to you about how to boss brand reputation management. Now, I don’t know if you all know this, but I actually used to be the Brand Reputation Manager for a very reputable travel company…which actually went bust six months after I left them – but I actually […]

7 min read Rowena Heal

Why your content strategy needs to focus on micro-moments

Just when you thought the marketing world was overflowing with jargon, another phrase is thrown into the mix. This time: micro-moments. Google’s way of referring to the need to appeal to mobile customers regularly on the hunt for new information, this isn’t, however, a buzzword to add to your avoid-list. Instead, content marketers need to […]

4 min read Rowena Heal

5 Steps to managing and improving your brand reputation

A video recently went viral of a police officer pepper spraying a group of students peacefully protesting outside a Californian university. The incident happened back in 2011. The reason it’s only just been exposed? The university paid consultants over £100k to ‘eradicate references’ to it across search results. Now, before you go thinking this is […]

6 min read Rowena Heal