Read everything from Rhys Jackson

Planning for when the cookie crumbles.

Some marketers will take a “wait and see” attitude, allowing events to unfold before fully understanding what will not be possible when third party cookies are finally banished.This is not an advisable path. Here’s an essential read on where the industry is heading and what you need to do to prepare.

10 min read Rhys Jackson

Finding the metric that matters

We’ve long advocated measurement frameworks, which give businesses a clear structure within which to benchmark their performance in the areas that matter most to them. In this talk I take that concept one step further. I believe businesses should have a relentless focus on their current pain points, represented by the most appropriate metric. Naturally, […]

< 1 min read Rhys Jackson

Achieving focus with data

Today we’re going to be talking about achieving focus with data. Before we crack on with that I thought we’d play a little game to see who knows what this is? Metallica yeah. It’s the 1988 final cover to Metallica’s single for One, which was famously on And Justice For All album, I’m sure you […]

3 min read Rhys Jackson

The grammar of graphics

Hi everybody. Today I’m going to be talking about the grammar of graphics. If you’re wondering what that it is, let’s first define grammar. What is grammar? Grammar is the basic elements that make up an area of knowledge or skill. It’s the building blocks that allow us to communicate and describe a particular area […]

6 min read Rhys Jackson

Industry update – Intelligent Tracking Prevention

Hello everybody. Today we’re going to have a quick industry update. We’re going to be talking about intelligent tracking prevention. Apple implements intelligent tracking prevention Can anyone hazard a guess as to what this might be showing? Any ideas? This is Safari’s new release of Safari 11. Here, we’re seeing all other Safari traffic and […]

5 min read Rhys Jackson

Understanding the General Data Protection Regulation (GDPR)

Hello everyone, welcome. Today we’re going to be talking about GDPR, you might have heard about it, it’s a big topic at the moment within the world of data. It’s the General Data Protection Regulation. This is regulation that’s coming in, it’s been brought in by the EU. Today is actually a very opportune moment […]

7 min read Rhys Jackson

A rant about marketing attribution…

Today, I’m going to be having a little bit of a rant about marketing attribution. So, very very quickly, in a nutshell, marketing attribution is the process of assigning value to the different touchpoints that a user might encounter in their journey. Very simply, that’s all we’re trying to do. I don’t know how many […]

10 min read Rhys Jackson

How we used data to accelerate B&CE’s business growth

Today, I want to talk to you about accelerating business growth with data and insight. It’s a really exciting case study for B&CE and their product, The People’s Pension. Now, if you’d asked me five years ago whether I would get really passionate about workplace pensions and financial products, I would have told you you’re […]

7 min read Rhys Jackson

RocketMill supports Mental Health Awareness Week

May 8th-14th marks Mental Health Awareness Week in the UK. 1 in 4 people in the UK will suffer from a mental health-related problem each year, from anxiety to depression to post-traumatic stress disorder. That means that all of us knows somebody who is struggling with their mental health, whether or not they freely admit […]

2 min read Rhys Jackson

Dividing audiences like Donald Trump

My talk today is going to be about dividing audiences like Donald Trump. It’s a nice catchy headline. Really what we’re talking about is segmentation. Today I want to give you two really tangible, simple tricks that you can use to segment audiences and to segment some other dimensions that we don’t often talk about, […]

4 min read Rhys Jackson