Apple has implemented intelligent tracking prevention in its latest Safari update. I explain what this means and how it’ll impact consumers, marketers and your data.

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The General Data Protection Regulation is due to be enforced in just under a year (25th of May 2018). Those who fail to meet regulations could be hit with hefty punishments, so it’s important you understand it. In this video I explain what it is and how it could impact your business.

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Everyone seems to be talking about marketing attribution, but does anyone really know how to do it? I discuss why I think it can be problematic and pose the question: is this really the best use of our time, attention and resource in 2017?

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I explain how we built B&CE an effective digital measurement solution and renewed the brand’s trust in data.

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When targeting specific sections of an audience, segmentation is vital so you can tailor content and messaging accordingly. But can anyone do it? Rhys breaks it down in our new video.

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