Assuming that correlation implies causation is dangerous, and can lead to wrong insights and conclusions. I explain the different types of correlation and how to ensure your insights are more accurate.

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Many marketers rely heavily on Google Analytics , but did you know some simple things could be considerably skewing your statistics? In this video, I offer up five tips to improving the accuracy of your data.

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Ever thought about how important page speed actually is? In this video I explain why we you need to be more mindful of page load speed and the impact it can have on site performance, as well as brand reputation. Find out how we use page load speed data to drive insight, action, and change.

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What is a measurement framework? Not all metrics were created equal. While the number of pages viewed by users could be considered critically important for a publisher generating revenue from ad impressions, the very same metric is relatively meaningless for a lead generation website. Unless you can consistently pin down the numbers that matter to your business, it is easy to lose sight of the bigger picture. When this happens, it becomes impossible to determine the effectiveness of marketing spend.…

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