Read everything from Neil Barnes

4 |Succeed in a post C-19 tomorrow by focusing on your marketing analytics today

During the Coronavirus outbreak, we will be sharing thoughts and ideas with our clients every week, about how we can work together to meet the marketing and business challenges that Coronavirus has created. While people’s health and wellbeing is the number one priority, the success of businesses will determine if those same people will have jobs to come back to. Helping our clients weather the storm and emerge intact is the subject of these posts, we hope you find some value in them.

3 min read Neil Barnes

Reducing bias in your data analysis

Hi everybody, I’m Neil from the Data and Insight team here at RocketMill and today I’m going to be talking about how to reduce bias in your data analysis. Now this is a subject that I’m really passionate about, and this is because bias influences every piece of data that we analyse. Not only that, […]

6 min read Neil Barnes

How to analyse Google Analytics data outside of Google Analytics

Transcript Hi everybody. I’m Neil from the Data and Insight Team, and today I’m going to share some new insight into digital analytics, which is ‘Google Analytics without Google Analytics’. So, if we cast our minds back to 2012, Google stated that there were as many as 10 million websites utilising Google Analytics. Now, does […]

8 min read Neil Barnes

Data visualisation – you’re doing it all wrong!

Okay, so today I’m going to be talking about data visualisation and why I believe we’re doing it all wrong. Are you doing data visualisation wrong? Now, you think that’s probably quite a bold statement I’m making, but some of the reasons that I think we’re doing data visualisation wrong, is as follows: Firstly, I think the […]

7 min read Neil Barnes

Correlation does not imply causation

Hi, everybody. Today I’m going to be showing you that correlation does not imply causation. This whole area really starts with us as digital marketers needing to embrace correlation and causation. Why marketers need to understand correlation and causation Now why is this? Well firstly we have a wealth of data across all of the […]

6 min read Neil Barnes

How to improve the accuracy of your Google Analytics data

Today, I’m going to be showing you five ways to improve the accuracy of your Google Analytics data, and we’re going to start with the users metric. 1. Improve the measurement of users Now, the user metric actually counts the number of user cookies, and it doesn’t count the number of people. Let’s take this […]

10 min read Neil Barnes

The need for page load speed

Okay, yep, today I’m going to be talking about the need for page load speed. I’m going to be covering three key areas today. Firstly, I’m going to talk about the importance of measuring page load speed, not only for us as digital marketers, but for online businesses in general. I’m then going to talk […]

9 min read Neil Barnes