Facebook TV recently launched in the US. In this video, I discuss what to expect from the platform and how it might impact ad buying.
Ad blockers are on the rise, and will keep growing if audiences continue to be served irrelevant and intrusive ads. In this video, I discuss the rise in ad blocking and how we can try and stop it.
I explain what viewability is, why you need to care about it, and how it differs online when compared to TV and outdoor.