From plastering a site with ads, to using ‘read more’ buttons as a poor way to measure engagement, we’re not treating our audiences with the respect they deserve. In my latest video, I discuss why we need to show our audiences more respect and how to do it.

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Black Friday is one of the most important days of the year for any retailer, so when IDG came to us for help in maximising their online traffic on that day, we worked across several teams to help them achieve their goal. Find out how in my video below.

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Laura Durrant is currently studying Creative and Professional Writing at the University of Winchester, and has spent the last six weeks as an intern on RocketMill’s Content team. As our resident Young Person, we asked her to take a look at how digital marketing agencies fail to connect with younger audiences. Digital marketing moves really fast, and the people who drive it are young. I’m 19 years old, and I can already see the differences between me and my 16-year-old…

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Have you ever been searching for some information on Google and ended up on a page so monstrously bad that it offended each of your senses in turn? Many such pages exist, and the reason they’re often given prominence in search results is down to one thing – links. Links are the reason the Internet works, and the reason why so much of it is broken. Link building, link buying, link prospecting, and many other similar activities have contorted search…

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Joshua Topolsky, the co-founder of Vox Media and until recently Digital Editor at Bloomberg, published a damning assessment of the publishing industry late last month – I’d encourage you to give it a read here. The main thrust of the piece is that what traditional media does (or did) so well – build relationships with readers – is being lost in the race for more pageviews, which are needed to get eyeballs on ad inventory and fill the giant hole…

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