Have you ever been searching for some information on Google and ended up on a page so monstrously bad that it offended each of your senses in turn? Many such pages exist, and the reason they’re often given prominence in search results is down to one thing – links. Links are the reason the Internet works, and the reason why so much of it is broken. Link building, link buying, link prospecting, and many other similar activities have contorted search…

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Joshua Topolsky, the co-founder of Vox Media and until recently Digital Editor at Bloomberg, published a damning assessment of the publishing industry late last month – I’d encourage you to give it a read here. The main thrust of the piece is that what traditional media does (or did) so well – build relationships with readers – is being lost in the race for more pageviews, which are needed to get eyeballs on ad inventory and fill the giant hole…

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