The web is full of stock photography – and this isn’t a good thing! I explain why you need to rely less on stock photography and how you can do so.

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Sometimes returning to basics can have the biggest effect. In this video, I explain how we optimised Thales L&D’s content, which boosted organic traffic and time on page.

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I pose the question: are we spending too much time optimising for engagement metrics and not enough time optimising for human interaction? Human behaviour is tough to quantify, which is why I think we need to look beyond Google Analytics metrics when making improvements to a website.

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I explain how channels like Facebook and Google Personalised Search could be obscuring your view of the world. Find out how to pop your filter bubble in my latest video.

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I explain why brands need to stop using their blogs as a cupboard for miscellaneous content and, instead, transform it into a platform for focused editorial.

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From plastering a site with ads, to using ‘read more’ buttons as a poor way to measure engagement, we’re not treating our audiences with the respect they deserve. In my latest video, I discuss why we need to show our audiences more respect and how to do it.

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Black Friday is one of the most important days of the year for any retailer, so when IDG came to us for help in maximising their online traffic on that day, we worked across several teams to help them achieve their goal. Find out how in my video below.

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Laura Durrant is currently studying Creative and Professional Writing at the University of Winchester, and has spent the last six weeks as an intern on RocketMill’s Content team. As our resident Young Person, we asked her to take a look at how digital marketing agencies fail to connect with younger audiences. Digital marketing moves really fast, and the people who drive it are young. I’m 19 years old, and I can already see the differences between me and my 16-year-old…

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