Is your custom campaign tagging in Google Analytics harming your data attribution measurement? I show you three ways custom campaign tagging can destroy your data attribution in Google Analytics and give you some solutions to prevent it from happening.

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If you’re in the B2B sector, getting insight into who is visiting your website has real value – but when does the cost of this insight outweigh the benefits? Fortunately, there is a free way to see who has visited your website using the Google Analytics Network Report. Can Google Analytics tell you who is visiting your site? Google Analytics can provide some information on who is visiting your website via the Network Report. The Google Analytics Network Report stores…

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