I’ve discussed what dark social is, but how can you incorporate it into your marketing strategy? I reveal some practical ways to use dark social for audience research, customer engagement and brand awareness.

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Dark social might sound scary, but marketers should embrace it – not fear it! I explain what dark social is, and why it’s important.

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Have you ever considered how important alt text is to those using screen readers? I explain how adding a short line of descriptive text to your images can make your content more accessible.

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