Read everything from Joanne South

Stop the tail wagging the dog: budgeting and planning

I’m Joanne south and I’m a client strategy director here at RocketMill, and my presentation today is called Stop the Tail Wagging the Dog, and it’s about planning and budgeting, potentially very exciting subjects, I know, but it’s so important that we get this process right. It is the bedrock and foundation for what we […]

9 min read Joanne South

“Doing the right thing” with your digital advertising

Transcript I’m Joanne South, I’m a Client Strategy Director here at RocketMill, and my presentation today is called: “Do the right thing”. This is actually off the back of a statement made by the Chief Marketing Officer of Unilever, in February, at IAB’s annual international conference. There’s been a lot of press coverage around this, […]

9 min read Joanne South

The fraught world of privacy and targeting marketing

For years marketing, both online and offline, has been directed towards ever more sophisticated targeting and segmentation to the point of personalisation. Greater relevancy of the content to the customer means that they are more likely to convert and/or engage. There is a conundrum, though, in terms of gathering the data in the first place […]

4 min read Joanne South

Virtual reality and augmented reality in the hands of the many

Being told VR and AR are ‘the next big things’ that we should getting on board with isn’t the most helpful advice you’ll ever hear. Where should you start? What about the cost of the technology? What about the technical capabilities and coding needed to make it a worthwhile exercise? However, this has just changed […]

3 min read Joanne South

Can art, data, technology and digital marketing converge?

There are two very cool art exhibitions coming up that I’m excited about, because both are doing very interesting things with digital data and technology and there is something about their approach that has a lot of relevance to marketing. The first is at Somerset House in London and is called Big Bang Data. With […]

4 min read Joanne South

Offline and online marketing: a perfect partnership built on common goals

On the drive to work this morning, I heard a radio advert for a major UK fashion retailer. It ended with “go in store to see our deals” – no mention of the website or that even shopping online is an option. My heart sank a bit. Why did no one in their marketing team […]

2 min read Joanne South