Humans have always relied on using as much information as possible before making a decision. However, in the past couple of decades the internet has dramatically changed the volume of information available; dealing with 2.5 quintillion bytes of data produced every day is an overwhelming workload for the human brain. Gaining useful insights from complex datasets is a far from trivial task. While current website tracking methods generate a vast amount of invaluable user behaviour information, in many cases those…

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Anyone that’s worked in marketing for more than about a week will be familiar with the notion of a configurator. They come with many names and in many guises, but the configurator tool is a must-have for any business selling a product or service with multiple extra options. The configurator’s job is to ask a series of questions to help a user narrow the potential choices down and predetermine their requirements before talking to a sales person or checking out.…

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Available now in limited beta, Google’s Analytics 360 Suite announces itself as an enterprise analytics/advertising solution for a multi-screen world. But it’s the potential it brings for digital user experiences that’s got my mind racing. Here’s the recap on what’s happened. Google’s enterprise ‘stack’ (Google Tag Manager, Google Analytics Premium, DoubleClick, Adometry) is being bundled together into a modular offering called Google Analytics 360 Suite. Current users of Analytics Premium can expect to see name changes. Google Tag Manager also…

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Using varying & strikingly divergent approaches, the world’s most innovative technology companies are trying to achieve one thing: the development of intelligent personal assistants that can perform tasks for you. This is the next battlefield, and we think Google is going to come out on top. Currently there are some semi-intelligent personal assistants that are designed to perform specific, one-time tasks triggered by voice and input – here is a list of most popular current agents and a computer: Apple’s…

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As you’ll know, Six Sigma is a set of techniques and tools for improving a process. It was formally introduced to the world of manufacturing in the 1980s, as a way to ensure products are made defect-free. What set it apart from other quality-improvement initiatives at the time was its clear focus on achieving measureable financial returns by making data-driven decisions. I think there is a really effective way to use Six Sigma to deliver better marketing performance — whether…

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In a recent Google Webmaster Office-Hours Hangout, John Mueller, Google Switzerland Webmaster Trends Analyst, said he was “hopeful” and “pretty confident” that we’d see the Penguin 4.0 algorithm refresh in January 2016. Whilst no date was set in stone, this is pretty exciting news for businesses that generate website visits (and revenue) from Google’s organic results. What is Penguin 4.0? It’s widely known that the quantity of links pointing to your web pages affects how visible you are in search…

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Measurefest is happening as you read this. It’s a gathering of digital marketers, where we can talk about the latest developments in measurement and analysis. The agenda will be packed with cool techniques for identifying, segmenting and reporting on the digital behaviours of customers and prospects. The insight and intelligence we get from user data can make our marketing decisions better, our campaigns more effective and our budgets go further. But is marketing’s new-found love of dataLayers, propensity modelling, tagging…

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Google’s Gary Illyes has announced on Twitter that if you ‘put contents in a JavaScript array’ and only display it when the user interacts with an element, e.g., ‘click to expand’, the hidden content won’t be indexed by Google. For example, tabbed content, like that shown in the gif below, won’t be indexed.   As you can imagine, this got us talking. Carousels, tabs and accordions are all legitimate devices to display content. So what’s OK and what isn’t? First,…

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