The sun has set on Standard Text Ads (STAs), and we’re waving goodbye to the days of 25/35/35 length ads. Advertisers are now only able to create longer Expanded Text Ads (ETAs, or now just “text ads”). As it stands any existing STAs will still show, but any advertisers who have yet to embrace ETAs should be on top of it ASAP. The writing is on the wall and longer ads are the new standard. Alongside this change, Google has…

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Mobile is a key part of any modern marketing strategy – search advertisers have witnessed explosive growth in mobile queries over the last few years, even though 90% of time on mobile is spent in an app, compared to just 10% in a browser. Thinking about how you approach mobile, specifically apps, is key, even if the answer is “We don’t need an app”. Spending the time creating a strong mobile web experience could be preferable to spending time, money…

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