Considering incorporating dynamic creative into your campaign strategy? I explain what dynamic creative is and how you can use it.

Watch Video

Do advertisers deserve the negative reputation they’re often given? I explain why advertising and marketing is crucial and how it can be a force for good.

Watch Video

I explain what digital creative is and how, if it’s to succeed, we need to stop thinking in print.

Watch Video

Are religion, politics, nations and classes all myths we’ve invented? I theorise how evolution has led humans to create myths and how this is still apparent in modern marketing.

Watch Video

RocketMill is supporting Mental Health Awareness week. To show our support, I’m kicking off the week with a talk on how mindfulness has helped me at home and in the workplace.

Watch Video

Find out the latest in digital marketing with the RocketMill weekly digest

Why should we always strive for authenticity in marketing? Ian breaks it down for you in our latest video.

Watch Video

Now that we’re settled into the lovely seaside surroundings of our new office in Brighton, it’s time to dive head-first into the vibrant digital community that this city so effortlessly nurtures. We thought we’d begin our quest to meet fellow Brighton tech-heads by teaming up with the wonderful Codebar. Helping the local community learn Codebar is a nationwide non-profit initiative providing learning to underrepresented groups who are looking to expand their career opportunities, or just learn a new skill. Free…

Read Article

Update: This article was originally published in 2013. As you know, the web is constantly changing, which means some of the advice on this page may become out of date. For the latest digital marketing insights from the RocketMill team, please visit our main blog page. When it comes to Conversions and SEO, a silent factor often ignored is web structure. Web structure defines not only what Google sees when its crawlers find your site, but also the possible journeys that your…

Read Article