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Is the West best?

This technology enabled some fantastic new opportunities for marketers. A few of my favourite examples from my time there are shoppable subway ads (oddly enough part of a campaign for Tesco’s ill-fated Asian expansion), and EMart’s mind-boggling sundial QR Code which is only scannable between 12-1pm when the right shadows are cast, unlocking offers designed […]

2 min read Creative

Augmented reality: powerful person-centric marketing

What is augmented reality? In my talk you’ll get a clear definition of what augmented reality is and how it is changing marketing. You could read a lot of long-winded definitions but simply put augmented reality, or AR, places digital images into the real world. Augmented reality is a superpower for brands AR has predominantly […]

3 min read Creative

The importance of owning your platform

Hello everybody. My name’s Jon Norris. I’m the Head of Content here at RocketMill. Today I want to talk to you about the importance of owning your own platform. The rise and fall of… I wanted to start with something of a cautionary tale. The story is about a publisher that you’ve probably heard of. […]

7 min read Creative

How to use data in your content strategy

Transcript Hello, everybody. My name’s Jon. I’m the Head of Content here at RocketMill, and today, I’m going to talk to you a little bit about how you can use data in your content strategy, but also, when you should ignore it. How important is data with your content? Data’s brilliant. We all love data, […]

8 min read Creative

Marketing to Generation Z

Hello everyone. My name is Ellen Stephenson and I’m a content executive here at RocketMilll. Today, I want to talk about marketing to Generation Z the do’s and don’ts or as what I think would be more aptly named ‘marketing to Generations Z avoca-do’s and avoca-don’ts’. Worked a lot better in my mind. Also, just […]

4 min read Creative

Content Marketing 101

Transcript Hello everybody, my name’s Jon Norris, I’m the Head of Content here at RocketMill. Today, I wanted to walk you through some real content marketing basics, so I’ve called my talk today: ‘Content Marketing 101’. Not a lot of people know this, but when you go to content marketing school there are three – […]

7 min read Creative

Why brand values matter

Hi, everyone. My name is Cat, and I work in the RocketMill Content Team as a Senior Content Strategist. Today, I’m going to talk to you today about something that I mentioned in one of my previous talks: The Art of Editorial Guides. In that talk, I mentioned two other things as well. I mentioned […]

8 min read Creative

How to do personalisation without doing personalisation

Transcript Today, I’m going to be talking about how to do personalisation without actually doing personalisation. It seems like a really, really hot topic at the moment. Hands up if one of your clients has asked you about personalisation. Yeah, enthusiastic waving at the back. What is personalisation? I think it’s important to understand what […]

6 min read Creative

Why you should audit & prune your content

So, I’m here to talk to you today about why you should regularly audit and prune your website, take care of your website, in the same way that you would look after your hedge at home, you should do the same thing to your website. But perhaps a more accurate title for this talk would […]

7 min read Creative

The art of editorial guides

Transcript Hi, everyone. I’m Cat, I’m a content strategist, and I work in the RocketMill content team. And today I really want to talk to you about something that I’m really passionate about, and I think you should be really passionate about as well. So, I’m going to play a video, and we’ll get a […]

8 min read Creative