Last month (October 2015) I wrote about how the increasing use of AdBlockers to deal with a growing number of unwanted pop-up adverts may affect the way we access content on the web in the near future. Less than six weeks later, I am now reading about how O2 are looking at ways of introducing network-level ad blocking! According to Robert Franks, O2’s MD of Digital Commerce, the UK’s largest network carrier is in the advanced stages of “looking into”…

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What % of shoppers will be drunk whilst shopping on Black Friday? Find out in the unofficial 1min Black Friday Quiz!

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Web typography has progressed fantastically over recent years. With the support of OpenType features growing and responsive fonts being developed, we are able to produce beautiful sites which users can access from anywhere, on any device they wish. Recently, Nick Sherman talked at Ampersand Conference about a further exciting development in web typography that will help us all: font interpolation. So, what is font interpolation and why should website owners and marketers be excited – aren’t fonts just for designers…

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You know that feeling – the skip in your step – when you’ve just made a purchase you’re excited about? For me, it was buying my first Macbook Pro. I left the Apple Store and couldn’t walk fast enough back to the train to head home, charge my new gizmo and get playing! The endorphin hit we receive in the act of shopping is well documented, and addictive. In the world of ecommerce – where there is often a delay…

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What is a measurement framework? Not all metrics were created equal. While the number of pages viewed by users could be considered critically important for a publisher generating revenue from ad impressions, the very same metric is relatively meaningless for a lead generation website. Unless you can consistently pin down the numbers that matter to your business, it is easy to lose sight of the bigger picture. When this happens, it becomes impossible to determine the effectiveness of marketing spend.…

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A few days ago, Google Analytics announced it was introducing ‘calculated metrics’. When we got chatting about this in a planning meeting recently, half of us said, “Yes! That’s cool”, the other half weren’t so enamoured. I was in the excited half of the group. And I immediately wanted to rush into GA, setup my 5 calculated (or compound) metrics and sit back and wait to be amazed. But it made me think, is this a good thing or could…

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Style guides are a bit hip and happenin’ at the moment. There are excellent examples out there from the likes of Code for America, MailChimp and Starbucks. At RocketMill, we’re looking into developing our own too. They’re a key resource for efficiency, consistency and producing a great final result. So, what are they, why should you be using them and how can you make one? What are style guides? Put basically, style guides define the design standards of what you…

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I’ve often found in working with larger WordPress sites that filtering through all pages can be difficult. What I really wish I could do is filter the pages by page template. Countless times I’ve wanted to find all the pages or just one page that I know is using a certain page template. Well here is a nice light plugin that solves this issue. What does the plugin do? First of all it adds a drop down list of page…

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