Last month (October 2015) I wrote about how the increasing use of AdBlockers to deal with a growing number of unwanted pop-up adverts may affect the way we access content on the web in the near future. Less than six weeks later, I am now reading about how O2 are looking at ways of introducing network-level ad blocking! According to Robert Franks, O2’s MD of Digital Commerce, the UK’s largest network carrier is in the advanced stages of “looking into”…

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What is a measurement framework? Not all metrics were created equal. While the number of pages viewed by users could be considered critically important for a publisher generating revenue from ad impressions, the very same metric is relatively meaningless for a lead generation website. Unless you can consistently pin down the numbers that matter to your business, it is easy to lose sight of the bigger picture. When this happens, it becomes impossible to determine the effectiveness of marketing spend.…

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A few days ago, Google Analytics announced it was introducing ‘calculated metrics’. When we got chatting about this in a planning meeting recently, half of us said, “Yes! That’s cool”, the other half weren’t so enamoured. I was in the excited half of the group. And I immediately wanted to rush into GA, setup my 5 calculated (or compound) metrics and sit back and wait to be amazed. But it made me think, is this a good thing or could…

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I’ve often found in working with larger WordPress sites that filtering through all pages can be difficult. What I really wish I could do is filter the pages by page template. Countless times I’ve wanted to find all the pages or just one page that I know is using a certain page template. Well here is a nice light plugin that solves this issue. What does the plugin do? First of all it adds a drop down list of page…

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So in the world where smartphones and tablets reign supreme, us technology junkies know that it doesn’t take much for today’s trends to become yesterday’s news. Considering this, I’d thought I’d look at the next potential trend on the horizon – Wearable Technology. How else could you make technology more integrated in everyday life!? Of course, by wearing it. So this ‘next phase’ has already begun. With technologies most powerful players trying to get the biggest head start on the…

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Update: This article was last updated in 2014. As you know, the web is constantly changing, which means some of the advice on this page may become out of date. For the latest digital marketing insights from the RocketMill team, please visit our main blog page. Whilst working on a client’s website based on WordPress, I found it pretty inconvenient that I had to manually crop many images to be used before uploading them into the CMS. I could have…

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It sounds pretty obvious, but it all starts with the brand. You ask any of my internet marketing companions here at RocketMill and they will agree that branding is a very important. A strong brand makes marketing a heck of a lot easier. Its about who you are and what you stand for! A brand is essentially a representation (visual and otherwise) of your company’s values and goals. Spending time to really understand your company’s values and goals is a…

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That depends… We all know IE8 is getting on a bit, the little charm it had has well and truly worn off. That said there are still people out there using IE8 without a care in the world. I do not agree with these people. In a perfect world they would not exist. But this is not a perfect world I am not god so that begs the question. Should my website support IE8? If you are a business owner…

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