Bauer Media came to RocketMill with a challenge: to increase magazine subscriptions via paid media, without compromising the CPA. This was no easy task, as the industry is in decline, but we did it! And here’s how…

Watch Video

Local inventory ads (LIAs) were launched in 2014, with the aim of helping retailers drive more traffic into their physical stores after a decline in how much Google was able to charge for clicks. ┬áThis was because advertisers steered away from mobile-friendly ads, sceptical of spending money on mobile advertising when a user was more likely to enter a store to purchase. With the launch of LIAs came the ability to target ads based on location and product availability. This…

Read Article