Students today are having a harder time with their future career prospects than ever before. As a consequence of increased levels of graduates, there is now a much higher standard of competition when it comes to finding employment. As well as that, many graduates are unsure of the career path that they want to take and as a result they often find themselves sending out hundreds of CVs, writing countless cover letters and, in extreme cases, debating the pros and…

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Google has recently given users the ability to add shopping advert overlays to their YouTube videos. This is an excellent feature to enhance and help monetise a YouTube content. If, for example, you like to put out product reviews of your products via your YouTube channel, these campaigns would be a great companion as they would be highly relevant to the content of the video. They run from the data feed within your merchant centre and don’t require much extra…

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A new type of Structured Snippet Ad Extension to help brands push Black Friday and Cyber Monday. These are automated to start showing from 20th November and stop when Black Friday and Cyber Monday have each ended. You get 25 characters to promote the offer and can have different offers for Black Friday and Cyber Monday. It’s an acknowledgement by Google as to the importance of these days. By providing a simple way of adding these offer details to ads,…

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Spotify have worked very hard over the last couple of years to keep their free service, free. They’ve been very successful at using advertising to create revenue from their 75million free users. The announcement that they’re rolling out a programmatic ad platform is the latest development for Spotify for Brands. It’ll let marketers reach Spotify’s audience with display advertising, which can be targeted based on who they are and, more interestingly, what they are listening to. And it’s something we’re…

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Demographically targeted advertising is not new. We’ve all been able to target different demographic segments with relevant messaging in display formats for a long time. But adding the ability to demographically target people when they search is really cool. Enter Google’s DFSA – Demographics For Search Ads. It goes without saying that being able to modify bids to increase visibility when your key demographics are searching is a no-brainer.  As is excluding demographics that aren’t the right fit. But the…

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Find out the latest in digital marketing with the RocketMill weekly digest

Today we’re going to take a look at; the “buying cycle”, why it’s important to align your bid media campaigns with this cycle and how to ensure you’re staying on track and prominent throughout. “What is the Buying Cycle?” The buying cycle is the journey a user takes from the first moment they become aware of their need for a product through to the completion of a successful transaction or the capture of enquiry. Step 1: Awareness The user knows…

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Today we’re going to be having a look at something that, in my eyes, is always underrated: ‘Local adverts’ – Appealing to people’s heightened interest in local businesses is the key to standing out in today’s ‘advert-packed’ internet. The majority of small businesses I see advertising online seem to be focused on having an internet presence that makes them out to potential customers as a big national business. While this seems like a great idea to build trust and reputation…

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Putting yourself out there on LinkedIn and then having no interest after three days can be extremely disheartening. Read on to avoid this in future… Over the last few months I have been managing a LinkedIn advertising account for a client. The problem they were having was that the LinkedIn adverts would show for the first three days they were live, but there after they would get no clicks and very few impressions, meaning it was not sending any traffic…

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