Students today are having a harder time with their future career prospects than ever before. As a consequence of increased levels of graduates, there is now a much higher standard of competition when it comes to finding employment. As well as that, many graduates are unsure of the career path that they want to take and as a result they often find themselves sending out hundreds of CVs, writing countless cover letters and, in extreme cases, debating the pros and…

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Google has recently given users the ability to add shopping advert overlays to their YouTube videos. This is an excellent feature to enhance and help monetise a YouTube content. If, for example, you like to put out product reviews of your products via your YouTube channel, these campaigns would be a great companion as they would be highly relevant to the content of the video. They run from the data feed within your merchant centre and don’t require much extra…

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A new type of Structured Snippet Ad Extension to help brands push Black Friday and Cyber Monday. These are automated to start showing from 20th November and stop when Black Friday and Cyber Monday have each ended. You get 25 characters to promote the offer and can have different offers for Black Friday and Cyber Monday. It’s an acknowledgement by Google as to the importance of these days. By providing a simple way of adding these offer details to ads,…

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Spotify have worked very hard over the last couple of years to keep their free service, free. They’ve been very successful at using advertising to create revenue from their 75million free users. The announcement that they’re rolling out a programmatic ad platform is the latest development for Spotify for Brands. It’ll let marketers reach Spotify’s audience with display advertising, which can be targeted based on who they are and, more interestingly, what they are listening to. And it’s something we’re…

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By now I think we have all heard of the new AdWords feature Customer Match (this is the ability to upload an email list as a targeting method within AdWords), however we are only just scratching the surface with what we can do with these campaigns in a creative sense. One idea that has been floating around our agency since the release of Google’s Customer Match is the segregation of your email list by name. Now, this isn’t an inherently…

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What’s happened? Twitter have announced the launch of Twitter Polls, meaning we will all be able to create polls on Twitter on any subject and get superfast feedback from specific audiences. We believe this is going to be very powerful and valuable for both brands and consumers, to the point where participation is incentivised and collaborative consumers feel like they’re helping brands form their future. Why Is This Exciting? A company making customer-led decisions is a fundamental pillar of building…

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Demographically targeted advertising is not new. We’ve all been able to target different demographic segments with relevant messaging in display formats for a long time. But adding the ability to demographically target people when they search is really cool. Enter Google’s DFSA – Demographics For Search Ads. It goes without saying that being able to modify bids to increase visibility when your key demographics are searching is a no-brainer.  As is excluding demographics that aren’t the right fit. But the…

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Let me take you back to the summer of 2013 when Google introduced Active View, an option that allowed marketers to purchase impressions for display and remarketing adverts only when they were deemed to have been ‘viewed’. Google defined ‘viewed’ as more than 50% of your advert displayed in the viewing area of the screen for over one second. For reference, the previous option of impression bidding on a CPM  (cost per thousand) basis meant you were charged each time…

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