Read everything from Bethanie Mardon

The definitive guide to influencer marketing

Influence. What does it really mean today? When you think of influence, do you conjure the powers of persuasion, do you relate it to a person, or do you picture a bunch of bullshitters who get paid to say stuff? It may sound harsh, but since the term influence became less of a verb and more […]

6 min read Bethanie Mardon

Be more rainbow: how brands can stand out & connect with people in three strategic steps

My three main steers for brands to stand out and connect with people are: Unity: The rainbow holds a ubiquitous meaning of unity between sky and earth, sun and rain, nature and science. I discuss how the integration of tactics, services and teams, plus anomnichannel approach, makes for harmonic, awe-inspiring effect. Possibility: Rainbows introduce us […]

5 min read Bethanie Mardon