May 8th-14th marks Mental Health Awareness Week in the UK. 1 in 4 people in the UK will suffer from a mental health-related problem each year, from anxiety to depression to post-traumatic stress disorder. That means that all of us knows somebody who is struggling with their mental health, whether or not they freely admit it to themselves or their friends and family. Mental health does not discriminate in any way – all ages, genders and races are affected. It…

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Following hot on the heels of our article about Vogue’s recent spat with fashion bloggers and how this might indicate a growing split between long-established brands and the new generation of social media influencers is another fashion-oriented article – this time, Abercrombie & Fitch is under the spotlight. Unless you’re a regular Abercrombie customer or you follow it on social media, you probably haven’t noticed that it has undergone a complete rebranding. It’s likely that you know about the way…

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Creating great content isn’t always easy. Like most disciplines, it requires a substantial amount of research to get the most effective output. Due to the multi-dimensional nature of content marketing, it can become confusing as to who to target, and where to start. To ensure your digital content is worthwhile from a commercial perspective, then considerations into how to make it valuable to both your audience and your business is crucial. Making it relevant and interesting to your intended audience ensures you get a high…

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Google has recently released responsive display ads (RDAs) for everyone to use, which has opened up a new world of possibilities as far as advertisers are concerned. Those who regularly have to create different ads for desktop and mobile devices will benefit the most here, as responsive ads are designed to resize automatically depending on the screen size they’re being viewed on and where they are positioned. The news has also been welcomed by advertisers worrying about how they were…

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Milan Fashion Week has just wrapped up. If you’ve missed it, that’s understandable – I’d be the first to admit I like my clothes, but one can become jaded when “Insert City Here” Fashion Week comes around practically every month. However, this specific Milan Fashion Week has caused a bit of a furore in the fashion and marketing worlds, and it’s worth writing about here. While you might be thinking “how can anything remotely relevant to this blog be connected…

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Over the past few years, the number of voice searches has more than doubled and makes up around 20% of mobile searches. Tools such as Apple’s ‘Siri’, Windows’ ‘Cortana’ and ‘Okay Google’ have made the medium of voice search more accessible to smartphone users worldwide and may have an influence on ad campaigns and even the SEO industry as a whole. A rise in voice searches will have a big impact on how our ad campaigns are run, as more…

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Back in November last year we brought you news about Google’s Accelerated Mobile Pages (AMP) project, which was designed to strip down websites so they load much faster when viewed on mobile devices. While we cautioned against jumping straight in at the time, we did predict that AMP would ultimately have an effect on website rankings. Our Head of Technical SEO, Chris Philpot, has this to say: “Because Google’s algorithm is so secret, it’s exciting when it publishes one of…

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“Nostalgia – it’s delicate, but potent…in Greek, ‘nostalgia’ literally means ‘the pain from an old wound.’ It’s a twinge in your heart far more powerful than memory alone…it’s a time machine. It goes backwards and forwards. It takes us to a place where we ache to go again.” – Don Draper, Mad Men If there is one emotion that has encapsulated summer 2016 as it draws to a close, it is nostalgia. Though it isn’t by any means a new…

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