It’s easy to think everyone is using the web in the same way, but what about those with visual impairments, colour blindness, or dyslexia? I explain why your site needs to be accessible to everyone and how you can improve it.

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I discuss the difference between UX (user experience) and UI (user interface), and explain why making something look better doesn’t mean it’ll work better for the user.

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When the Bauer Media team came to us to solve the challenges they were having in monitoring and optimising the customer journey on their website, we needed to get members of every department involved and collaborating as one. Find out what we did, and why, here.

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Boasting over 400 million users worldwide, Instagram is a highly influential social media platform. With a range of active users who engage with images and videos, Instagram provides an opportunity for your brand to reach new audiences. But how can you utilise this platform to the best of your ability to build an audience and make sure they are engaged? And why should you do it in the first place? The impact of the algorithm change A great point of…

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UX forms multiple skillsets into a practice – user research, behaviour analysis, testing, wireframing and design – but a growing discussion point is how we can use motion to re-enforce and support a user. By giving indications of interaction and creating moments of delight, we can guide a user through a process efficiently and encourage them to return. While wireframes and design are an essential part of the process, these are the extreme states of what we design for. There…

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