Read everything from Alex Edwards

Simplicity is an illusion

Hi, guys. My name is Alex Edwards. I’m the lead UX designer here at RocketMill on the creative team. I am here to talk about why simplicity is simply an illusion. Simplicity When we think of simplicity these days, there are a few key examples that we think of. We think of Google, the masses […]

6 min read Alex Edwards

Your website is more than the numbers it creates

Hi everyone, so I’m Alex Edwards. I’m a lead UX designer here at RocketMill, and today I’m going to be talking about why your website is more than the numbers it creates. How often are we using numbers? So let’s face it, every day we’re always chasing numbers. We’re chasing transactions, revenue, users, sessions, conversion […]

6 min read Alex Edwards

1 in 5 people can’t use your website

Today I’m going to be talking about why one in five people can’t use your website. As usual, as a UX designer, I’m here to talk about users, all users. But we often forget that as digital marketers we’re actually a minority. We know how the internet works. We confidently access it. Actually, in our […]

7 min read Alex Edwards

Pixels don’t make experiences

I’m going to be speaking today about how pixels don’t make experiences. There’s much more to things. Much more than just pixels go into making the products and services that we provide. So, products and services, generally, either help us spend or save time. We spend time on things like games, social media, and the […]

5 min read Alex Edwards

Case study: Bauer Media – improving the customer journey

I’ll stand over here a little bit. Cool. So I’m going to be carrying on the theme and discussing Bauer. This is working on a project that we did a little while ago, but it involved all the teams we have here. So it was Tech SEO, Content, Paid Media, CRO, and UX all working […]

6 min read Alex Edwards

How to Optimise your Instagram Presence

Boasting over 400 million users worldwide, Instagram is a highly influential social media platform. With a range of active users who engage with images and videos, Instagram provides an opportunity for your brand to reach new audiences. But how can you utilise this platform to the best of your ability to build an audience and […]

6 min read Alex Edwards