Following the Cambridge Analytica scandal, have you ever wondered if Facebook really are using your device to listen to you? I explain what could be creating the targeted ads that have left you feeling cautious.

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Automation is here to stay and, as Paid Media marketers, we must learn to embrace it. I explain how automation and machine learning has changed and what we can expect in the future.

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Google Shopping is having a tough time at the moment. I detail the battle between Google and comparison shopping services and how it will impact them, as well as consumers and marketers.

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In this video, I talk through programmatic display ad buying, how we target users and how the process works from start to finish.

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Why is motivation important within the conversion funnel, and how can you increase it? In this video, I run through some of the factors you can employ to maximise motivation levels and improve conversions.

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