Amazon’s latest innovation called #AmazonBasket in UK and #AmazonCart in the US is a small step towards social commerce. Although at this stage, this functionality is primitive, it could lead to a bigger social commerce feature that could be leveraged by marketers and online businesses.

#AmazonBasket simply adds Amazon products to your Cart, without leaving Twitter. You can try this by finding a tweet containing an Amazon product link, reply with #AmazonBasket. The product will be added and saved in your Amazon shopping cart.

Watch the video below for an official overview