Google has officially released AdWords Keyword Planner which is a new tool that combines the outgoing Keyword Tool & Traffic Estimator. So far digital marketers have heavily relied on Keyword Tool and Traffic Estimator to identify new keyword opportunities but Google seems to have listened to user feedback and have recognized the need to have an “all in one” tool for keyword research.

Keyword Planner can be used to find new keyword and ad group ideas, get performance estimates for them and to estimate the bid and budget for AdWords campaigns.

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Keyword Opportunities

  • To find new keyword and ad group ideas, use Keyword Planner just like you would the Keyword Tool.
  • You can search for ideas related to a keyword, your website, or a category.
  • Keyword Planner also allows you to ‘multiply’ keywords, or combine two or more keyword lists to generate new keywords.

Geolocal Opportunities

With the soon to be retired Keyword Tool we could only target countries. The great thing about Keyword Planner is the ability to target individual cities and regions within a country. This is a great addition that could really prove useful for small local businesses.

Keyword Tool vs. Keyword Planner

Keyword tool used to show statistics for broad match by default with the ability to get statistics for other match types, like phrase and exact match. With Keyword Planner, you can get historical statistics only for exact match.

Furthermore, the local and global monthly search columns have been replaced by the “Average monthly searches” column. This process has been simplified, now the average monthly search volume is specific to your targeting settings, and you can get data for an entire country or individual cities and regions within a country – this is a fantastic change that will be appreciated by the majority of users.