Social media and viral marketing are powerful tools which can help individuals reach a global audience in a matter of weeks if not months. You don’t need to have a Hollywood budget to create a 2 minute video nor do you need to have a huge marketing team to help you get exposure. All you need is some creative train of thought, some sort of skillset (or even lack of some times) and a web cam to get millions of hits.

The way to internet stardom is of course not easy, a lot of people try it but most fail. Those who are successful are there because they got the creative side of things right. Without a strong creative concept or an innovative way of doing something it is very unlikely to become a viral sensation. Below is a list of top 9 YouTube sensations, these are people who have utilized social media/video marketing to attract large number of global audience.

  1. Esmée Denters
    Cover-artist, she covered songs by musicians like Justin Timberlake and Natasha Bedingfield. In 2008 she went on to start her professional career after attracting the attention of Dutch media scouts and Justin Timberlake, now she sings original songs.” 

    Channel Views: 18,976,440
    Total Upload Views: 163,625,642
    Joined: 25 Aug 2006

  2. Justin Bieber
    “Canadian singer who was discovered on YouTube and signed a major record deal with Usher, becoming one of the world’s biggest superstars at only 15 years old. His Justin Bieber – Baby music video has over 496,000,000 views, making it the most viewed video in YouTube history as of July 2010.” 

    Channel Views: 67,789,301
    Total Upload Views: 307,189,941
    Joined: 15 Jan 2007

  3. Justine Ezarik
    “Video Blogger and comedian. Justine’s first viral video was a video of her opening a bill sent to her by AT&T Mobility titled: “IPHONE BILL”” 

    Channel Views: 26,404,222
    Total Upload Views: 189,213,460
    Joined: 6 May 2006

  4. Keenan Cahill
    Teenage viral video star from Elmhurst, Illinois whose lip-syncing to popular songs has brought his videos on YouTube to some of the most viewed online. Guest artists on his channel have included rapper 50 Cent in November 2010, David Guetta in January 2011,[1] and with Jersey Shore’s Paul DelVecchio in February 2011.” 

    Channel Views: 20,359,501
    Total Upload Views: 213,394,903
    Joined: 25 Oct 2009

  5. Mia Rose
    A Portuguese and British singer-songwriter, noted for her popularity on the video sharing website YouTube.” 

    Channel Views: 15,656,352
    Total Upload Views: 121,969,724
    Joined: 29 Dec 2006

  6. Noah Kalina
    Notable for his video Noah takes a photo of himself every day for 6 years.” 

    Channel Views: 469,960
    Total Upload Views: 18,824,772
    Joined: 7 Aug 2006

  7. Shane Dawson
    Shane is an American YouTube comedian and actor and is the third most subscribed of all time.” 

    Channel Views: 101,877,473
    Total Upload Views: 500,490,997
    Joined: 10 Mar 2008

  8. Marina Orlova
    Marina is a Russian philologist, etymologist, and author who has become an Internet celebrity, hosting one of the most popular channels on YouTube.” 

    Channel Views: 23,533,835
    Total Upload Views: 422,405,069
    Joined: 26 Feb 2007

  9. Paper Lilies
    “Known as the Queen of UK Youtube.” 

    Channel Views: 2,939,608
    Total Upload Views: 28,316,232
    Joined: 26 May 2006