If your business is new, or you are looking to improve some of your onsite SEO for your company’s website, then here are some handy onsite SEO tips for businesses. If things are slow it might be worth having an audit of your company’s website and checking out a reputable seo company, such as RocketMill, for advice.
Some of the areas we are looking at are:
- 1. Keyword Research (Choosing the right keywords)
- 2. Unique Content
- 3. Keyword Rich Pages (Promoting your keywords)
- 4. Clean Code
- 5. Page Download Speeds
- 6. Analytics (For statistical and analytical data)
1. Keyword Research – Know your customers!
Keyword research is one of the most important factors for driving business to your website.
Obscure terms and niche phrases might help with B2B but knowing more common, targeted queries that your customers type in search goes a long way too.
Think of what they are likely to search for to find your business and its products/services? Look at successful competitors’ websites through Google to get an idea. And look at the keywords they are coming up for and build a list. Usually you can spot what terms they are after by checking the results – keeping a keen eye on the main links Google is listing.
When you have built up a list of keywords you think are suitable for your business. You can further refine them by looking at what traffic they’ll give by using a keyword tool. A popular and free one to use is Google’s own Adwords Keyword Tool, but there are other popular ones to experiment with, and customisable paid-for ones out there.
From your refined list you should then get these keywords onto your site. See 3. Keyword Rich, for more info on making your page’s keywords stand out to the search engines.
2. Unique Content – Be original and informative
It is always useful, whether it would be for your visitors or for the search engines, to add relevant information on your website where possible.
Creating new unique and informative pages for individual services/products (and displaying them in a logical manner that works for your visitors) most always catches the interest of a passing search engine crawling your site.
If things are slow, and you already have content on your website, it might be worth investigating whether the literature was original to begin with. The boss, yourself, or a staff member, may have unwittingly copied text from somewhere else without realising the consequences. Google doesn’t penalise for this, an exaggeration would be: Google may have already seen this content somewhere else and is bored with your site.
Don’t worry so much if small portions of text are unoriginal, it is when literally the whole page, word-for-word, that Google may err on the side of relevancy and decide not to give your page an authority on the matter.
More on creating content for your website.
3. Keyword Rich? Making your keywords stand out
There are a few seo techniques which aid in making a page recognised for particular keywords.
Remember to not overdo it with your keywords, keep it relevant. Keyword stuffing (excessive use of the same keyword-phrase) will not get you very far. Try to use synonyms instead.
Your homepage should house your most important keywords (your primary keywords) the main phrases you are after that will lead to sales/conversions. Your secondary set of keywords would be placed on keyword-related pages.
For Meta Title tags on the home page, edit for the biggest keywords you are after. Typically, with all Titles, you should aim to keep them under 50-60 characters long. Sometimes less is more – and try not to repeat phrases. Deeper pages within your site should have leaner looking Title tags and related to the page they’re on.
Within your page content, mentioning your keyword phrases and inserting them naturally once-or-twice within your content should be enough.
Remember, your visitors are the most important part here as they have to read your content. If a keyword is not making sense within your copy then it is simpler to remove it and try another way of promoting that keyword.
Make keywords stand out by bolding them or italicising them with the <strong> and <em> tags – don’t go too overboard with these, try to keep it natural. It is also well known that having your keywords higher up in the source code helps rankings. And utilise those h1 (and h2, etc.) tags, if you’re not using them already, to better effect.
On the next page we will be giving some pointers on Coding, Page Speed and Analytics.