Posted on January 28, 2013 by
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Twitter, always striving to be on the cutting edge of social media advancement, and still shackled by their crippling fear of full length media content, announced the release of their new video social sharing tool “Vine” last Thursday.

The app itself is ingenious in its simplicity and blends video capturing with editing seamlessly. After automatically detecting any associated Twitter accounts on your device, Vine walks you through its operation with an appropriately brief, but still totally informative tutorial. Users need simply point their camera at the desired subject of their video, then tap the screen and hold. Vine will capture video for the length of time that the screen press is held and immediately cut when the press is removed. This allows the user to easily cut between subjects/scenes etc. and offers a platform that’s only really limited by the creativity of the user. The products created have the rather brief maximum length of 6 seconds, a duration which Twitter has apparently decreed is most accurately representative of the 140 characters of text they usually allow, and will loop infinitely upon completion in the style of a GIF.

There have been a couple of bumps in the road for Twitter’s fledgling new app, a few glitches and flaws highlighted by Mashable and a heavily publicised passive aggressive spat with Facebook but overall the response from the tech community has been overwhelmingly positive.

Big brands are already quickly flocking to the platform aiming to be the first to harness the benefits of a newly popularised media platform. Clothing chain Urban Outfitters were credited as being the first brand to make a ‘Vine’; playing it safe and composing a video of puppies.

Everyone else has been quick to follow suit and jump on the bandwagon, with a varying degree of success. You can see a few of the better examples of major brands getting involved here. As such an accommodating blank canvas, the scope of Vine is almost limitless. It’s incredibly exciting to consider what might emerge from the collective creativity of the social network. Obviously it could just develop into the mire of vanity shots and food worshipping that Instagram has become, but let’s think positive! The example Vine that Twitter itself used in it’s official announcement blog post exhibits the perfect balance of simplicity and cuteness that typically sends the internet into a feverish viral video frenzy and is a perfect snapshot of what can be achieved with the new app.


It’s worth nothing that there are some significantly less excellent examples of perfect little snippets of social video goodness being produced too. Twitter CEO Dick Costolo posted a video of himself titled, “Steak tartare in six seconds” which, whilst interesting and commendable in it’s inspiration, isn’t particularly well executed.


Whilst 6 seconds is actually a surprisingly ample amount of time in which to pack content, it’s evidently not long enough for someone to accurately describe the necessary detail required for a recipe; well, not this someone anyway. As a result Costolo’s Video is a bit of an over-condensed, choppy, seizure risk.

So that’s Vine! Now it’s been unleashed on the internet, it just remains for us to sit back hope for a deluge of wonderful content, and pray against an avalanche of videos of people’s meals or cats. Who am I kidding, that’s going to make up 90% of the videos and cats are awesome.

Seen any great Vines already or made one yourself? Let us know!

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