The internet has changed the way we do business. A company without a visible website will lose a lot of business. This has become very important with local search; there is an average of 3000,000,000 local searches done in Google every month for searches like “Garages in Crawley” or “Locksmith in Brighton”.
From a marketing perspective, it is astonishing to note that roughly 82% of local searches will follow up offline via an in-store visit, phone call or purchase. Understandably so, this is too good to pass up for many businesses.
Taking on this task on your own is no easy challenge and it has been my experience that people rarely fully understand that with SEO the devil is in the detail. What you read about and what you actually have to do to be successful in SEO are two very different things.
Here are some of the things that you will have to cover to make sure you have a chance of getting your site on the front page of Google:
Do you have knowledge of HTML?
You will have to edit or modify text and other HTML tags on your site to make the pages better optimized for search engines.
If you have a CMS like WordPress, Joomla or Megento you will have to learn how to use these.
Can you do onsite work on your site?
You will also have to work out what keywords you have to target and how to best optimise your pages for these keywords.
Can you write your own content?
SEO requires a lot of content, both for your site and for link building. This is not a one off but something that has to be constantly added to, Blogs are the norm for most business sites.
Have you got tools to do the work?
A lot of what we do in SEO requires some sort of measurement in order to gauge whether or not what we are doing is working for a campaign, The tools for this are expensive and require a learning curve to use them.
SEO is constant
The Work on a website never ends; it is a constantly evolving process both for the website and for the link building, it is important to remember that your competition will also be looking to get to that front page spot.
How much is your time worth to you?
I have saved this point for last as it is the most important in my opinion. Time is money and it is important from a business perspective to put a value on that time. Carrying out all of this to get your site will take a lot of your time especially if you are in a market that is active on the internet.
All of these are doable by you, but I want you to think for a moment think about what our experience will give to you:
You have been working only on your site
We have the experience of hundreds of sites in many different markets and will be able to concentrate all that acquired knowledge on your site.
You will have to make your own mistakes and pay for them -We have already made all of these and learnt from them. This can be treated more or less as a get out of jail free card.
Most of the things that you will want to do to your site; you will have to research and then do. We already know all of this (and if we don’t we know where to look) and can straight to the doing bit.
I hope that this post has given you something to think about, you should think about what will be the best for your business in terms of time and money. If you would like to find out more on how we can help please feel free to contact us.