If you haven’t already read my post on QDF, then please do so as it explains the query deserves freshness in detail. Today Google has just announced that it has updated its algorithm again, this is a really significant news because according to Google’s official statement the new ” ranking algorithm impacts roughly 35 percent of searches and better determines when to give you more up-to-date relevant results for these varying degrees of freshness.”
Amit Singhal elaborates by stating that “different searches have different freshness needs. This algorithmic improvement is designed to better understand how to differentiate between these kinds of searches and the level of freshness you need, and make sure you get the most up to the minute answers.”
Query deserves freshnesss affects everyone but news and media related sites are heavily impacted by this part of the Google algorithm.